Virtual Classroom: Building Your Personal Brand for Career Success

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Members-Only Event

Wednesday, May 11, 2022
Presenter: Keith E. Niedermeier, Clinical Professor of Marketing, Kelley School of Business, Indiana University

When it comes to your career, having a strong personal brand is key for future success. Understanding and leveraging this important asset can help you build confidence, gain trust, and establish your credibility as a leader in your organization and industry. Join us for this session in which you’ll learn the elements of successful branding – used by the world’s best brand managers – and how to apply these lessons to build and manage your personal brand for career success. We will explore such topics as brand equity, positioning, managing and building relationships, social media strategy, and more. 

Key Takeaways

  • Understand the importance and power of brand 
  • Key elements of best brands and how to apply them to your personal brand 
  • How to find and communicate your sustainable point of differentiation

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Additional Content
Keith E. Niedermeier
Clinical Professor of Marketing
Kelley School of Business, Indiana University

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