Members-Only Event
Thursday, January 14, 2027
11:00 a.m. Central Time
Presenter: Tara Todras-Whitehill, Founder, TW Storytelling Agency
In this session, Tara Todras-Whitehill draws on her background as a photojournalist and social impact storyteller to explore why the credit union space holds some of the most powerful untold stories in finance - and what it takes to actually use them. We'll look at why emotional, member-centered storytelling works better than brand-first messaging, how to identify the stories already inside your organization, and why this moment - when people are actively looking for stability and community - is exactly the right time to step forward. Attendees will leave with a clearer sense of what makes a story worth telling, how to find it, and how to put it in front of the people who need to hear it.
Key Takeaways:
- Understand why member-centered storytelling builds more trust than brand-first messaging.
- Learn how to identify strong, specific stories already inside your credit union.
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